TLDR:
Until now, Webflow has had two separate ways to edit sites: the Designer (for devs, powerful but easy to break things) and the Editor (for clients, safe and limited).
Webflow is now combining both into one interface with user roles that control permissions. Clients will be able to use the Designer with guardrails—giving them more flexibility without risking the site. And if you currently use the legacy Editor, you can switch to a new Client seat at no extra cost.
For the full details, timelines, and feature specifics, please check Webflow's official announcement here.
At Civilization, we see this not as a mere change but as a significant platform evolution. Read on for our candid perspective on why this shift is exciting, how it affects your content workflows, and what it means for the future of Webflow content management.
What Editors Can Do Now That They Couldn’t Before
Client seats with either Marketer or Content Editor roles can now do all of these things:
- UNDO/REDO. This is number one for a reason. Ever deleted an element by accident in the Editor? Nightmare. Now all you have to do is hit the undo button or the standard cmd + z keyboard shortcut, and you’re good to go.
- Asset manager: Select from previously-uploaded images and/or upload new ones. Add alt text! Generate alt text with AI!
- Publish to a staging domain if desired, not just production
- Preview the site at various screen sizes
- Create read-only share links, so you can share site changes before publishing
- Leave comments
- AI-generate, regenerate, and update your site’s schema markup
Why Clients Will Love the New Marketer Role
- Create new pages on your own
- Duplicate existing pages and update all the content
- If your site is built with static templates, components, and page slots, you can even create brand new pages within which you can rearrange and add components
Common Editor Pain Points and How They’ll Work Now:
FAQs
What’s the difference between a Seat and a Role in a Webflow project?
Webflow workspaces contain a number of paid seats, which are expensive. Now with Client seats, each project gets several free Client seats (or Limited Seats for a couple of Workspace types). Each workspace seat has a role, which specifies the permissions that user has (Site Manager, Designer, Marketer, Content Editor, Reviewer). Client seats can have a Marketer, Content Editor, or Reviewer role. Here’s our take on the three roles now available for Client seats:
- Client seat with a Content Editor role is the closest match to the legacy Editor experience. If you loved the legacy Editor, this is the role for you.
- Client seat with a Marketer role is like Editor but with some powerful new bells and whistles: create new static pages and edit with components.
- Client seat with a Reviewer role is like the Editor, BUT WITHOUT the ability to edit or publish, AND WITH the ability to add and read comments. This role will be most useful for stakeholders wishing to review unpublished content before publication in a totally secure, private, and risk-free way.
Can I change my seat’s role?
Yes. Just ask a Site manager to switch it for you. It takes like 5 seconds.
Can I change the interface to light mode?
You can choose a slightly lighter charcoal theme (or a super dark theme, if that’s your thing, Batman), but you cannot change to light mode like you might be used to from the legacy Editor. To adjust your interface click the gear icon at the bottom left corner (Settings) then click Interface and choose between “Darker”, “Default”, and “Brighter”
Can I still edit my site using the https://yourdomain.com?edit url I used to use?
No, instead you will use https://yourdomain.com?update .
Will I use my same account/password that I used for the Editor to access my new seat?
No, you will need to create a new account.
Final Thoughts
This evolution marks a significant leap forward for Webflow, aligning the platform more closely with the advanced content workflows of modern marketing and editorial teams. We are genuinely excited about the increased power and flexibility this grants our clients.
If you’re looking to fully capitalize on these new capabilities—perhaps by structuring your site to take full advantage of component-based editing, building out a comprehensive component library, or refining your content model—we are here to help. Moreover, if the addition of roles, guardrails, and a unified editor provides the compelling reason you’ve been waiting for to migrate from a legacy platform like WordPress or Squarespace, now is the perfect time.
At Civilization, we specialize in building enterprise-grade Webflow sites that are powerful, scalable, and—most importantly—delightfully easy for clients to maintain. We offer Webflow Development, Content Strategy, and Platform Migration services.
Ready to upgrade your content experience? Simply reach out to us at [email protected] to discuss your project.
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Written by Leslie Crosby, Senior Web Developer and Product Manager at Civilization Agency. Leslie has been building cutting-edge and easy-for-clients-to-update Webflow sites since at least 2017. Leslie is a certified Webflow Expert, Webflow Enterprise Partner and an active member of the Webflow Partners community. She consulted on Webflow’s official announcement about the legacy Editor deprecation, which you can read here on the Webflow Blog. Leslie has trained many clients on how to use the legacy Webflow Editor, and looks forward to never having to do that ever again. Clients will be happy too.