Goodies Cookies
Challenge
Goodies Cookies, a woman-owned Austin-based bakery known for their exceptional homemade cookies, needed a brand refresh and e-commerce platform that would capture their artisanal quality and help expand their customer base beyond local markets.
Solution
As part of our annual initiative to support women-owned businesses, we revitalized Goodies’ brand identity and e-commerce experience. The resulting brand and website captured the warmth and authenticity of their cookies while providing the technical infrastructure needed to grow their business.
Services
Brand Refresh
E-commerce Strategy
Website Design
Website Development
Photography Direction
Bringing Ooey-Gooey to the Masses
Each year, we select a woman-owned business for our pro-bono partnership program, dedicating our time and talents to help them grow. When we discovered Goodies Cookies—arguably the most delicious cookies in Austin—we knew we had found our next partner. Working closely with the owner, we embarked on a journey to refresh the brand and create an e-commerce experience worthy of their exceptional products.
The brand refresh focused on capturing the perfect balance of homemade authenticity and polished professionalism. We developed a visual identity that conveyed the warmth and care that goes into each cookie while establishing a distinctive presence in the competitive baked goods market. This refreshed identity system included updated typography, a refined color palette, and packaging recommendations that enhanced the gifting experience.
The e-commerce website was designed to make the mouth-watering experience of discovering these cookies as delightful digitally as it is in person. We created an intuitive shopping experience that showcased the unique qualities of each cookie variety, simplified the ordering process, and integrated flexible options for local pickup and nationwide shipping.
Throughout the project, our close collaboration with the owner ensured that the digital experience authentically represented the passion and craftsmanship behind Goodies Cookies. And yes, extensive taste-testing was a critical part of our research process—all in the name of creating the perfect digital expression of these exceptional treats.
