Large Public Power Council
Challenge
LPPC needed to enhance communication with their member utilities while evolving their brand identity to better reflect their position as a leading voice for public power in the US.
Solution
Beginning with targeted marketing materials in 2019, our partnership evolved into a comprehensive rebrand. We developed a modern visual identity system along with diverse communication tools to strengthen member engagement and reinforce LPPC's authority in the energy sector.
Services
Brand Strategy
Visual Identity
Marketing Collateral
Email Campaigns
Community Platform Design
Video Production
Creative Services
Annual Reports
A Lasting Relationship &
A Strategic Evolution
Our partnership with the Large Public Power Council began in 2019 with focused marketing initiatives aimed at improving communication with their independent public power member utilities. What started as tactical support for specific needs gradually expanded into a strategic partnership that transformed their brand presence.
Recognizing the opportunity to create greater impact through cohesive branding, we collaborated with LPPC to refresh their visual identity. This process included modernizing their logo, developing a sophisticated color system that reflected the energy sector while standing apart from competitors, and establishing typography and photography guidelines that conveyed authority and innovation.
Simultaneously, we continued to expand their communication capabilities through diverse channels—designing impactful conference materials, producing engaging video content, creating compelling annual reports, and developing an online community platform that facilitated knowledge-sharing among member utilities.
The comprehensive approach ensured that every touchpoint with members reinforced LPPC's position as a unifying force in the public power sector, while providing practical tools for communication, education, and collaboration.
