Environmental Defense Fund
Challenge
Introduce MethaneSAT’s new methane satellite and EDF’s take on decarbonization at ADIPEC—the world’s largest gathering of the energy industry—to a less-than-receptive and skeptical global audience.
Solution
Two booth designs that contextualized the conversations. The first booth featured two MethaneSAT models and included an interactive projection mapping experience to showcase the type of satellite data that will be produced. The second booth was broader, branded as EDF and speaking to the many tools that should be considered in clean energy transition.
Services
Brand Strategy
Event Strategy
Experience Design
Augmented Reality
Creative Services
Charting a Clean Path for
the Planet
Many, including those in the energy industry, are unaware that methane has more than 80x the warming power of CO2 in the first 20 years of reaching our atmosphere. The oil and gas industry is the second largest source of human-produced methane after agriculture. So when the Environmental Defense Fund (EDF) announced it would be bringing its methane mitigation and clean energy transition messages, as well as MethaneSAT methane satellite model to ADIPEC, the challenge was clear: inform an unengaged audience without standing on a soap box.
To rapidly reduce emissions, EDF created MethaneSAT, a satellite that will track and measure methane pollution like never before. MethaneSAT data will be public, setting a new standard for emissions transparency. It could be a game- and behavior-changer. So in the first of two booths we design and produced for ADIPEC, we built the experience around it.
Equipped with our services, including Brand Strategy, Event Strategy, Experience Design, Augmented Reality, and Content Creation, we worked side-by-side with EDF’s scientists to ensure accuracy to construct a booth experience that contextualized the conversations through two MethaneSAT models.
For the broader clean energy transition message, we designed and produced a second booth, which was EDF branded. Featuring tools from carbon capture to blue hydrogen, the booth drove attendees to an Energy Transition microsite—written, designed, and developed by our team.
