US Travel Association
Challenge
With the US set to host major international events including the World Cup, Olympics, and Ryder Cup, the US Travel Association needed to effectively communicate their Seamless and Secure Travel Report to legislators, making a compelling case for urgent improvements to the US airport infrastructure.
Solution
We created a dynamic microsite that transformed complex policy recommendations into an engaging digital experience. The site visualized the proposed traveler journey for both domestic and international visitors, showcased advanced technologies and presented compelling economic data quantifying the benefits of modernization.
Services
UX Strategy
Visual Design
Content Development
Interactive Storytelling
Data Visualization
Reimagining the future of travel to and within the US
The US Travel Association's Seamless and Secure Travel Report contained vital recommendations for modernizing America's airports, but needed a compelling way to communicate these complex ideas to legislators and stakeholders. With major international events on the horizon, there was a critical window of opportunity to drive meaningful change in the travel infrastructure.
Our approach centered on translating policy recommendations into visual storytelling that clearly demonstrated both the challenges of the current system and the transformative potential of proposed solutions. We developed interactive journey maps that allowed users to follow the step-by-step experience of domestic and international travelers under both current and proposed systems, highlighting pain points and opportunities for improvement.
The microsite brought technical concepts like biometric verification to life through engaging visuals and clear explanations of how these technologies would enhance both security and convenience. Throughout the experience, we integrated compelling economic data visualization that quantified the return on investment for these improvements—from increased tourism revenue to job creation and broader economic growth.
By presenting this information in an accessible, visually engaging format, we helped the US Travel Association make a powerful case for prioritizing these infrastructure improvements ahead of the nation's spotlight moments on the global stage.
